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SERGIO SOTTI IS A MILAN-BASED FASHION BRAND THAT BLENDS ITALIAN TAILORING TRADITION WITH CONTEMPORARY REFINEMENT. KNOWN FOR ITS SHARP SILHOUETTES, QUIET LUXURY, AND TIMELESS APPROACH TO MENSWEAR, THE BRAND REDEFINES ELEGANCE THROUGH SIMPLICITY AND STRUCTURE.

WITH A STRONG EMPHASIS ON FABRIC QUALITY AND CONSTRUCTION, SERGIO SOTTI CHANNELS A MODERN ITALIAN SENSIBILITY — CONFIDENT, COMPOSED, AND UNDERSTATED.

FOR SERGIO SOTTI, WE DEVELOPED A REFINED BRAND IDENTITY AND PACKAGING SYSTEM THAT EMBODIES ITS VISION OF CONTEMPORARY ELEGANCE. DRAWING INSPIRATION FROM ITS ARCHITECTURAL TAILORING AND TONAL RESTRAINT, THE NEW SYSTEM EMPHASIZES PRECISION, CLARITY, AND TIMELESS APPEAL.

THE RESULT IS A VISUAL LANGUAGE THAT MIRRORS THE BRAND’S PHILOSOPHY: SUBTLE SOPHISTICATION, ENDURING QUALITY, AND THE ART OF LESS.

TYPE: FASHION BRAND

CLIENT: SERGIO SOTTI
LOCATION: MILAN, ITALY
INVOLVEMENT: IDENTITY, PACKAGING
YEAR: 2024

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