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L:A BRUKET IS A SWEDISH SKINCARE AND LIFESTYLE BRAND ROOTED IN THE HARSH COASTAL CLIMATE OF VARBERG. INSPIRED BY NATURE AND TRADITIONAL SPA CULTURE, THE BRAND CREATES ORGANIC, FUNCTIONAL PRODUCTS DESIGNED TO PROTECT AND NURTURE THE SKIN THROUGH SIMPLE, NATURAL RITUALS.

COMBINING MODERN SCIENCE WITH AGE-OLD SWEDISH REMEDIES, L:A BRUKET EMPHASIZES SUSTAINABILITY, SENSORY EXPERIENCE, AND HOLISTIC WELL-BEING. ITS PRODUCTS REFLECT A RAW, HONEST AESTHETIC — MINIMAL YET WARM, WITH A DEEP RESPECT FOR NATURAL FORCES.

WE WORKED WITH L:A BRUKET TO RENEW ITS BRAND IDENTITY AND PACKAGING SYSTEM, CAPTURING THE BRAND’S ESSENCE OF WILD NATURE AND SCANDINAVIAN PURITY. THE UPDATED SYSTEM HIGHLIGHTS RAW TEXTURES, ELEMENTAL TYPOGRAPHY, AND A SENSE OF CALM FUNCTIONALITY.

THROUGH RESTRAINED DESIGN AND SUSTAINABLE MATERIALS, THE NEW VISUAL LANGUAGE ENHANCES THE BRAND’S STORY — ONE OF RESILIENCE, RITUAL, AND NATURAL BEAUTY.

TYPE: SKINCARE & LIFESTYLE BRAND

CLIENT: L:A BRUKET
LOCATION: VARBERG, SWEDEN
INVOLVEMENT: PACKAGING
YEAR: 2024

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